72 percent of marketers think content marketing increases engagement. Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. Every day, new competitors rise up as weaker companies run out of steam and fall off the map. Industries, especially e-commerce, are constantly churning, with new businesses opening up shop, and older, failed businesses disappearing
into obscurity. Despite the volatility of the industry, e-commerce continues to grow. According to Marketo, 93% of b2b companies say content marketing generates more leads than traditional marketing strategies.
The benefits of content marketing are plentiful: it builds brand visibility in searches, it elevates brand awareness among consumers, and it reduces your customer acquisition costs. While it’s best to grow your business with a diverse marketing strategy, many brands have achieved tremendous growth and success by leaning on their content marketing.
1. Content Planning
This may seem like a no-brainer but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent. That process must follow the same basic steps:
- Understand your Brand
- Understand your Audience
- Brainstorm Ideas
- Segment your content types and flow
- Create your content plan
Any great content strategy is the plan. A content plan describes who, what, how, where and when content is developed.
2. Define your target audience first
A good content strategy will involve choosing the right audience that will consume your content. Therefore, before you start creating your content, you need to know your ideal customer. You need to have a detailed knowledge about their age, location, income status, educational background, job title, gender, their pain paints, etc. Creating user personas helps you get a clear vision of your audience so you can make content that revolves around them.
Do a little research to find your best customers and visitors a.k.a potential customers. Use analytics to figure out what kind of content your visitors engage in the most and produce content that is compelling, engaging, and aligned with your brand.
3. Repurpose your content
Repurpose, Reuse, and Repeat should be your motto!
Some great ways to repurpose your blog post are:
Audio: Turn the blog into an audio book and post it for free on podcast platforms like SoundCloud
Video: Convert the blog into beautiful video and distribute on platforms like YouTube, Facebook, and other social media platforms.ideo requires more time and money to create. However, it generates engagement when neatly done. Almost 50% of internet users look for videos related to a product or service before visiting a store.
Infographic: Did you know infographics are 3 times more likely to be shared on social media compared to others? you can make use of Pinterest for infographic distribution as well. Infographics are becoming more popular than before. It contains organized data presented in a visually compelling format. You can add it to your blog posts and also share it on the social media networks.
GIF: Convert a complex process into a GIF to make it easy for your audience to understand
Ebooks: Convert 2-3 blogs into one informative eBook & give away for free once your audience subscribe to your blog. It is longer and more in-depth than blog posts. It adds value to your target audience and it is a great tool for lead generation purposes. Your potential customers can download it after opting into your email list.
4. Measure your goals
Identify what is your aim for developing a content marketing plan? Ask yourself why are you creating it? For whom is it? What will it give your business in return? Also, know what your customers are looking for? In order to come up with a great content, laying base with a good groundwork to measure your goal, For that research is a must. Your research begins with:
- Identifying Your Goals
- Brainstorming For Ideas
- Choose Content Type
Now with all your marketing efforts for your business in place, it’s a good idea to have an all – in- one payment solution in place as well. SignUp on PayUmoney now to enjoy the best payment gateway experience and grow your business effortlessly!
5. Publish and Promote On Social Media
After successfully created great content, it’s time to publish your content to the right market. Now what? If you think that you write a long content with full of information so that Google will rank higher then it won’t. Promotion is a key part of content marketing. You must have to promote it on social media networks like facebook, twitter, google plus, Pinterest etc to get social media traffic.
You can also promote existing content on sites like Hacker News, Reddit, Digg, Scoop. Getting upvotes can create valuable exposure that will send tons of traffic to your existing content.
For a minimal investment in social media, you can get serious exposure and traffic!
There are lots of digital marketing company that generate lead generation. Whether you are a digital marketing service provider or just looking to hire a Digital Marketer in Los Angeles, USA or in India, you need to be aware of some basics of lead generation strategy. In order to be successful on the internet in 2019, you need to create innovative and shareable qualified content. These 5 tips will definitely help you develop a highly successful content marketing strategy for your brand this year.