Social Media

Threads vs. Twitter: A Comprehensive Comparison


Twitter, under the control of Elon Musk, has consistently found itself embroiled in various controversies, from business-related issues to technical challenges since its acquisition.

Continuing its competitive spirit, Meta has entered the scene with a formidable rival to Twitter, leveraging the popularity of Instagram. The new contender on our screens is Threads, a platform that provides a fresh landscape for discussions. Threads allow diverse communities to engage in conversations about virtually any topic, from personal preferences to the latest trends. It provides a space to follow your interests, connect with like-minded individuals, and engage with your favorite content creators. Furthermore, Threads enables users to cultivate their own loyal fan base, sharing their unique perspectives, ideas, and creative endeavors with a global audience.

In the ever-evolving landscape of social media, two prominent platforms, Threads, and Twitter, have captured the attention of users worldwide. While both platforms offer unique opportunities for expression and engagement, they differ significantly in terms of cost, verification processes, and consent policies. In this blog post, we will explore the distinctive features of Threads and Twitter, focusing on these crucial aspects. Let’s delve into the differences between these social media giants.

Threads is growing faster than Twitter

While Twitter has been around for 17 years, Threads, the social media platform owned by Meta, has gained significant popularity in a short amount of time. In fact, Threads has already reached 100 million followers, making it the fastest-growing social media platform ever.

On the other hand, Twitter is facing challenges. Many of its users are considering leaving the platform, with a study showing that 25% of them may stop using Twitter in the coming year. This means that Twitter is losing users while Threads is gaining more and more followers.

In simpler terms, Threads is doing really well and growing fast, while Twitter is struggling to keep its users happy and attract new ones.

Twitter offers more features than Threads

Twitter currently offers more features than Threads. Twitter has a discovery page, a following page, the use of hashtags, and direct messaging, while Threads is still in its early stages and does not have these functionalities yet.

However, it’s important to note that Threads is a new platform, and its parent company, Meta, has significant resources to invest in its development. Both the CEO of Threads and Mark Zuckerberg have confirmed that new features are in the works. This means that while Twitter may currently have the upper hand, Threads has the potential to catch up and introduce new features in the future.

Threads vs. Twitter: A Head-to-Head Battle for Digital Domination



Twitter: Twitter is a free-to-use platform that allows users to create accounts, tweet, follow others, and engage with content at no cost. Users can enjoy the full range of features without any upfront charges. Twitter offers some top features for the paid member who buys a Twitter Blue Subscription, which costs approx $8/month or $84/year.

Threads: Similar to Twitter, Threads is also a free platform that enables users to join and engage with communities without any financial obligations. Creating an account, participating in discussions, and sharing content come at no cost.


Twitter: Twitter offers a verification process denoted by a blue checkmark badge. This verification is reserved for accounts of public figures, notable individuals, and brands. It helps users identify authentic accounts and distinguish them from impersonators or fake profiles.

Threads: As of now, Threads does not provide a verification process or a badge system to verify the authenticity of user accounts. However, this may change in the future as the platform evolves and grows.


Twitter: Twitter allows users to share a variety of content, including text-based tweets, images, videos, GIFs, and polls. It offers a versatile platform for expressing thoughts and opinions across multiple media formats.

Threads: Threads primarily focus on text-based content. Users can create longer-form content by connecting multiple tweets in a sequential flow, enabling a more cohesive and structured presentation of information.

Multimedia Content

Twitter: Twitter supports a wide range of multimedia content, allowing users to upload and share images, videos, GIFs, and other visual media directly within tweets. Users can also embed media from external sources like YouTube or Instagram.

Threads: While Threads primarily emphasize text-based content, users can still include multimedia elements within their individual tweets. However, the focus remains on presenting information in a threaded format rather than multimedia-rich posts.


Twitter: Twitter provides a direct messaging feature that allows users to have private conversations with other users. Users can send direct messages (DMs) to individuals or participate in group conversations.

Threads: Threads currently do not offer a dedicated messaging feature. The primary focus of the platform is on threaded conversations and content sharing within those threads.

Text Posts

Twitter: Twitter is well-known for its character-limited text posts, allowing users to express their thoughts and messages within a maximum limit of 280 characters per tweet.

Threads: Threads provide users with an opportunity to create longer-form text posts by connecting multiple tweets together. This enables users to present more comprehensive thoughts or narratives beyond the character limit of individual tweets.


Threads and Twitter offer distinct experiences in terms of cost, verification, content formats, multimedia content, messaging capabilities, text posts, and account management. Twitter provides a versatile platform for sharing various types of content and engaging with a wide range of media formats, while Threads emphasize text-based threaded conversations. Both platforms have their unique strengths and cater to different user preferences. Whether you prefer the concise and multimedia-rich nature of Twitter or the structured and text-focused environment of Threads, consider your communication goals and content preferences to choose the platform that best aligns with your needs.