Are you looking for growing your business? As a small business owner, we are always in a confusion that which marketing strategies to invest in. Most people usually promote their business via Social Media, Blog content, Video Sharing etc.
However, studies continue to show that customers prefer to receive marketing materials via email, making email marketing is still one of the most effective online marketing techniques for small businesses. From that, you communicate important messages to customers, partners and clients. Email marketing is one segment of internet marketing that encompasses online marketing via websites, social media, blogs, etc.
We share with you some of the best email marketing tips which are guaranteed to help your small business grow.
1. Make your website signup prominent and user-friendly
There is a number of ways to grow your email list, but using sign up forms is one of the most effective. Sign up forms aren’t collecting any old name or contact. But they are collecting sign up forms.
After filling up email sign up form, you know he or she is interested in your product or service. That subscriber is saying, “I WANT to learn more about your business” then there is a lot of value in that. This isn’t some random contact that has little to no interest in what you do; it’s a subscriber that sought you out.
2. Make a Subject Line compelling and to the point
Making easy sign up is only the beginning. You should do something. So from that people want to sign up.
One of the most important aspects of your email newsletters. Another aspect, promotions is the subject line. Ask a question, and teasing a valuable insight, or including unique, emotional words are also effective techniques.
While the best subject lines are often creative, that ensure yours still provides a clear and accurate picture of the content of the Email. Keep the subject line around 30 characters or less, which is ideal for mobile users and visitors.
At the last use A/B testing (a feature supported by most major Email marketing tools) to send out different versions of your subject line and learn what works best for your audience.
3. Remain Consistent
Consistency is a critical part of branding, which is why it’s important for your email newsletters to look and sound the same as your website, social media accounts, and other marketing collateral. It is best to have a customized email newsletter template that is completely unique to you and your brand.
Your subscribers may get confused if they receive an email that looks like it has absolutely nothing to do with the website though they subscribed to.
On a similar note, you want your content to be easily digestible while still being engaging and consistent with the tone and voice that is used throughout your website and social media. Keep your content be short and to the point, and broken up with bulleted lists and eye-catching images.
Your readers are not going to sit there and read through a solid block of text or read something that looks totally different from the company they are a fan of.
4. Segment Your Email Lists
Sometimes, emails are not one size fits all. One email might be an appeal to some people on your list while others need something completely different.
The people who aren’t interested in emails might delete them, or worse, unsubscribe if they find that your messages do not relevant to them.
You can avoid this by segmenting your lists to target the right group with the right people and relevant messages.
For example, if you offer discounts for students or for retirees then consider segmenting your email lists by age group. If you have a press release then email it to a dedicated media list rather than your full one.
5. Include a Call to Action
No matter what you do but make sure you include a clear call to action (CTA) in every single email campaign you send out. Even if the main goal isn’t to encourage people to make a purchase.
Below we mention some points for Call to Action.
Make your button text large and legible
- Don’t make it wordy; Keep text short
- Add white space
- Keep it above the fold
- Watch your hierarchy
- Follow a natural progression
Email marketing has been becoming increasingly more essential for years and is one of the best ways to give your small business room to grow and succeed. It is one of the best ways to give your small business room to grow and succeed. Choose Best Email Marketing Company for your campaign.
Add email marketing to your overall marketing strategy and figure out what your customers want the most from you, and give it to them via email.