Content Marketing Strategy

A successful content marketing strategy is an essential part of success in business. Content marketing acts as the backbone of SEO as it is the king of SEO. It doesn’t matter – whether you are experienced or novice – having a content marketing plan should be the high-priority task on your to-do list. Too few marketers truly use a data-driven content marketing strategy in a proper way.

Following are 8 tips that will make your content marketing efforts incredibly successful in 2018:

1. Determine Your Target

You should clear about your goals that what exactly you wish in content marketing. Is it to increase engagement, generate leads or to improve overall brand loyalty? Before making a content marketing a plan, it is necessary that you have to clear about all these questions. Your target (s) will affect your articles and how effective you deem it to be once you start to quantify and analyze results.

2. Know Your Target Audience

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know that for who you are talking to and for what they want to know.  Depending on the goals established, you will need to create an audience/buyer person that will guide your content.

3. Create content people love to engage with

In 2018, a successful content marketing strategy will focus on crafting interesting content people really want to love and people are attracted to read. From these, you can make an engagement to your post. Creating original content was seen as the biggest challenge for 70% of content marketers. So Make the attracted content so that people come to your post.

4. Create a Content Execution Plan

Once you have decided the kind of content you want to create and the audience you wish to target, then you need to put in place the entire process to create it. Your execution plan should be an in detail and stepwise process that help turn your idea into a finished product.

5. Call To Action

Calls to action (CTAs) are among the most ignored of content marketing components — in both curated and created content. Without a call to action, content marketing efforts more amount to little more than writing exercises. Publishing useful content is not only enough; you want readers to engage with you and take an action that will provide value for your business.  

Always use a call to action at a proper place. If you haven’t provided a call to action at a proper place then you will get zero conversion at the end.  For content marketing to work, the information you put out wants to be useful and valuable. As a result, if you’re creating a blog post, e-book, or infographic, it ought to provide real value to your reader.

6. Publish and Promote On Social Media

After successfully created great content, it’s time to publish your content to the right market. Now what?  If you think that you write a long content with full of information so that Google will rank higher then it won’t. Promotion is the key part of content marketing. You must have to promote it on social media networks like facebook, twitter, google plus, Pinterest etc to get social media traffic.

You can also promote existing content on sites like Hacker News, Reddit, Digg, Scoop. Getting upvotes can create valuable exposure that will send tons of traffic to your existing content.

For a minimal investment in social media, you can get serious exposure and traffic!

7. Guest Blogging

Guest post content marketing is high value, quality content you create specifically to publish on other people’s media entities to reach a broader audience. If you want to create high-quality backlinks then you have to submit content on guest posting sites. It will also help you in building domain authority of your blog.

8. Influencer marketing continues to grow

People trust recommendations from people they know when it comes to making critical purchase decisions i. They want expert opinions and follow them blindly and this one is a reality. This is why influencer marketing has been so effective over the few years. Content marketing and influencer marketing can work together to create new opportunities for businesses and can increase the chance of traffic also. If your content is not relevant and has not quality content then influencers wouldn’t be able to promote your business. The quality of your content dependant on launch an effective influencer marketing campaign.

In order to be successful on the internet in 2019, you need to create innovative and shareable qualified content. These 8 tips will definitely help you develop a highly successful content marketing strategy for your brand this year.


  • You have brought up a very superb points, thanks for the post.

  • Avatar Jodi Vincent says:

    Highly descriptive post, I loved that bit. Will there
    be a part 2?

  • Hey there! I know this is kind of off-topic however I needed to ask.
    Does managing a well-established website like yours require a
    lot of work? I am completely new to writing a blog however I do write in my journal on a daily basis.
    I’d like to start a blog so I can easily share my experience and
    feelings online. Please let me know if you have any ideas or tips for
    new aspiring blog owners. Thankyou!

  • Avatar Amy says:

    I have been browsing online more than three hours these days, yet I by no means discovered any interesting article like yours. It’s pretty value enough for me.

    Personally, if all webmasters and bloggers made good content material as you probably did, the internet shall be a lot more helpful than ever before.

    It’s perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or advice.
    Maybe you can write next articles referring to this article.
    I want to read even more things about it! I wanted to thank you for this very good read!!
    I absolutely loved every little bit of it.

  • Howdy I am so thrilled I found your web site, I really found you
    by accident, while I was browsing on Digg for something else, Anyhow I
    am here now and would just like to say cheers
    for a incredible post and a all round enjoyable blog (I also love the
    theme/design), I don’t have time to look over it all at the minute but I have bookmarked it and also added your RSS
    feeds, so when I have time I will be back to read more, Please do keep up
    the awesome work.

  • Avatar Brayboy says:

    There is certainly a great deal to learn about this subject.I love all the points you’ve made.

  • Woah! I’m really loving the template/theme of this
    site. It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between superb usability and visual appearance.

    I must say that you’ve done a very good job with this. Also, the blog loads extremely quick for me on Opera.
    Exceptional Blog!

  • I like this weblog very mch sso much wonderful info.

  • Avatar Google says:

    We came across a cool web-site that you simply could possibly get pleasure from. Take a look when you want.

  • Avatar Nqpiseny says:

    You’re so cool! I don’t suppose I’ve read anything in this way before. So nice to discover somebody with original ideas on this subject. Really thank you for beginning this up. this website is a thing that is needed on the net, somebody with a little originality. a beneficial problem for bringing interesting things on the internet!

  • Avatar Jarred Sears says:

    I comment when I like a post on a site or if I have something to add to the discussion. Usually it’s caused by the passion communicated in the post I read. And after this post 8 Outstanding Tips for a Successful Content Marketing Strategy. I was actually excited enough to post a thought 😉 I do have a few questions for you if you usually do not mind. Is it simply me or do a few of these remarks appear as if they are coming from brain dead people? 😛 And, if you are writing on other online sites, I would like to keep up with you. Would you list every one of your shared pages like your Facebook page, twitter feed, or linkedin profile?

  • Hi there friends, its wonderful piece of writing regarding cultureand completely explained, keep it up all the time.

  • I am sure this paragraph has touched all the internet people, its really really nice piece of writing on building up new webpage.

  • Avatar Alma Olney says:

    Just want to say your article is as surprising. The clearness in your post is just great and i can assume you’re an expert on this subject. Well with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please carry on the enjoyable work.

  • You made some good points there. I looked on the internet for the subject and found most guys will consent with your site.

  • I am sure this post has touched all the internet users, its really really good post on building up new web site.

  • My brother recommended I may like this website. He used to be entirely right. This post truly made my day. You cann’t consider simply how a lot time I had spent for this info! Thanks!

  • You actually make it appear really easy with your presentation however I to find this matter to be actually one thing which I think I might by no means understand. It sort of feels too complicated and extremely extensive for me. I am looking forward on your subsequent publish, I’ll attempt to get the dangle of it!

  • I am genuinely pleased to glance at this blog posts which includes tons of valuable facts, thanks for providing these statistics.

  • Thanks for your marvelous posting! I actually enjoyed reading it, you may be a
    great author.I will be sure to bookmark your blog and
    may come back later in life. I want to encourage one to
    continue your great job, have a nice evening!

  • Pretty! This has been an extremely wonderful post. Thanks for providing this information.

  • Wonderful goods from you, man. I have understand your stuff prior to and you are simply extremely great. I actually like what you’ve bought here, certainly like what you’re stating and the way by which you say it. You make it enjoyable and you still take care of to stay it sensible. I can not wait to learn much more from you. That is actually a great website.

  • Hello there, just became aware of your blog through Google, and found that it’s really informative. I am going to watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  • Remarkable things here. I’m very satisfied to look your post. Thanks a lot and I’m taking a look forward to touch you. Will you please drop me a e-mail?

  • Avatar Bongdaplus says:

    I love what you guys tend to be up too. This sort
    of clever work and exposure! Keep up the very good works guys I’ve incorporated you guys to
    my blogroll.

  • Avatar Herman says:

    Great post. I was checking constantly this blog and I am impressed!
    Very useful info specifically the last part :
    ) I care for such info a lot. I was looking for this particular information for a
    long time. Thank you and good luck.

  • Avatar Cafe Rule says:

    I have been browsing online more than 3 hours today, yet I never found any
    interesting article like yours. It’s pretty worth enough for me.
    In my opinion, if all web owners and bloggers made good content as you did, the internet will be much more
    useful than ever before.

  • My partner and I stumbled over here coming from a different website and thought I might check things out. I like what I see so now i’m following you. Look forward to checking out your web page repeatedly.

  • Avatar Teresa Mayes says:

    Hi there! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward to new posts.

  • Hmm it appears like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any points for beginner blog writers? I’d certainly appreciate it.

    • Hi Rosalind! You can start your blog with your interested topic and write qualified content about it! Include your targeted keyword in it. You can start blog promotion with social media also. Write qualified and engaging content.

  • Avatar Marlon Baugh says:

    Hey there! I’ve been reading your website for a while now and finally got the courage to go ahead and give you a shout out from Kingwood Texas! Just wanted to tell you keep up the good job!

Leave a Reply